P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator 1 Up here on the Eastern side of the range, 0:01 the main tree is the Jeffrey pine. 0:03 Most of the big babies were logged over back in the 1870s. 0:06 Today with conservation, 0:10 we take a lot better care of our natural resources. 0:11 (tranquil music) 0:15 Narrator 2 The people who make Crest Toothpaste 0:18 think about America's teeth as a natural resource. 0:20 Teeth were meant to last a lifetime too. 0:24 Teeth have a protective cover 0:27 much like the bark on a tree, the enamel. 0:29 The fluoride in Crest goes right into the enamel, 0:32 makes it stronger to help stand up to decay 0:35 and fight cavities. 0:38 Fighting cavities is the whole idea 0:40 behind Crest. 0:43 The way we look at it, 0:45 you can replant a pine for us 0:46 but you only get one set of permanent teeth. 0:49 Conserve you our natural resources 0:52 while they're still standing. 0:54

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