P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi there. 0:01 My name is Mr. Tooth Decay. 0:02 And I brought along my friend here Mr.? 0:04 - Bacteria. 0:06 - Bacteria. 0:07 What's your first name, sir? 0:08 - Bac. 0:09 - Okay. Last name is Teria, huh? 0:10 Now we have two teeth that Mr. Bacteria is going to destroy. 0:12 The first one will be quite easy, of course, 0:16 because it has not been brushed with Crest. 0:18 It has not been going to the dentist. 0:20 It has not watched the treats. 0:22 And of course, it has not brushed after every meal. 0:24 So just go ahead and wack away, sir. 0:27 Karate! 0:29 Bacteria Yah! 0:31 All right, now this one's gonna be a little tougher. 0:33 This is the tooth brushed with Crest and it was 0:34 brushed after every meal and it watched out for 0:37 the treats and it saw the dentist regularly. 0:39 All right, here we go. 0:41 And? 0:42 - Yah. Oo. 0:43 - Oh my goodness. Try, try, the foot, the foot, foot, foot. 0:45 - Ow. 0:47 - Let's try it with a headshot, headshot. 0:48 (head thumps) 0:50 All right, let's go around back. 0:51 Come on, we'll go around back. 0:53 Maybe it's a little weaker back here. 0:53 Narrator Fighting cavities 0:55 is the whole idea behind Crest. 0:56

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