P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (horses galloping) 0:01 - Come on! Come on! 0:03 Rosie! Daddy! 0:06 Daddy, daddy! 0:07 I only have one cavity! 0:09 - Great, we did it! 0:10 - How'd you do it, Rosie? 0:12 - We switched to Crest. 0:14 - We tried more toothpaste, 0:15 but Crest with that fluoride, it worked. 0:17 The others didn't have it. 0:19 - That's what a toothpaste should do, Rosie. 0:21 Fight cavities. 0:23 (horse neighing) 0:24 Narrator Fighting cavities 0:25 is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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