P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (humming) 0:03 Dad That's my boy, Mike. 0:05 He just won a big fight. 0:07 Today he only had one cavity. 0:09 Last time it was only one. 0:11 Mike used to get his share of cavities. 0:13 Then we switched to Crest with fluoride 0:16 which our other toothpaste didn't have. 0:19 Now Mike is on a winning streak. 0:21 And he's beginning to take a good checkup for granted. 0:24 But the way I look at it, 0:27 that's the way it should be. 0:28 Announcer That is the way it should be. 0:31 The people who make Crest, 0:33 want everybody to have fewer and fewer cavities. 0:34 So we encourage people to brush properly after eating 0:38 with Crest, see the dentist regularly, 0:40 and go easy on treats. 0:43 And Crest is accepted by the American Dental Association. 0:45 - Dad. 0:49 Dad Yeah? 0:50 - I won. 0:54 I only had one cavity. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:14:17