P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - This is air watch signing off, now back to you. 0:03 (helicopter blades whirring) 0:07 - Dad, dad, dad. 0:13 - Matt, what are you doing here? 0:21 - I only had one cavity. 0:23 - Oh your checkup, hey we did it. 0:26 Look son I've gotta go back up again now. 0:29 - Beats the last time Matt how come? 0:30 - Tell him. 0:33 - We're using Crest now. 0:34 - Yep now he's got fluoride working for him. 0:36 The others we tried didn't have it. 0:38 Fighting cavities is the whole show with Crest. 0:39 - And Crest is accepted by the 0:42 American Dental Association you know. 0:43 - Right. 0:45 - I like a toothpaste that fights cavities. 0:46 After all that's what its all about, isn't it? 0:49 (laughter) 0:51 Narrator Fighting cavities is 0:54 the whole idea behind Crest. 0:56

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