P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (indistinct chatter) 0:02 Male Voiceover Crest toothpaste takes you backstage 0:04 at a very unusual variety show. 0:06 (chatter) 0:09 These are the performers. 0:11 Some graduate students from New York city. 0:12 (indistinct chatter) 0:15 This is the audience. 0:20 School children from Manhattan's Lower East Side. 0:22 Like most kids they don't know much about fighting cavities. 0:24 The students decided to show them. 0:27 We at Crest take no credit for this program. 0:29 It was the students' idea and they run it themselves. 0:32 - He's clean! 0:34 (children whooping and squealing) 0:35 Actor I will look out for him! Mr. Tooth Decay. 0:37 (indistinct) 0:40 - I'm gonna give him a toothbrush! 0:43 - Brush! Brush! 0:46 Voiceover Recently, they asked us to furnish 0:51 some new costumes, props and our fluoride toothpaste, 0:53 and we did. 0:57 - I'll be back when there's no toothbrush! 0:58 Voiceover We think this is something important 1:02 something that should catch on. Any group interested 1:05 should write. 1:09 The Students Dental Health Organization 1:10 342 East 26th street, New York 1:13 for some tips and talk to us at Crest. 1:17 After all, fighting cavities is the whole idea behind Crest. 1:20 (children chanting) 1:25

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John W. Hartman Center for Sales Advertising & Marketing History

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