P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (doorbell rings) 0:01 - Goodwin? Mr. Goodwin? 0:02 Surprise. 0:05 - Hello Arthur. 0:05 - Linda Court. 0:06 You haven't been back in what, 5 years? 0:07 - Oh, it's been at least that long. 0:10 Peggy, what are you doing? 0:12 - Looking for a toothpaste. 0:13 - Crest, I hope? 0:14 Arthur, can they trust anything as much as Crest? 0:16 - Well Crest certainly isn't just another toothpaste, Peggy. 0:19 It's been tested under more conditions 0:22 than any other toothpaste to prove it fights cavities. 0:24 - Oh, come on you two. What's the difference? 0:27 He gets fluoride treatment at the dentist. 0:29 - Now listen Peg, Crest fluoride is still mighty important. 0:31 Crest has conducted extensive tests with kids Bobby's age 0:35 who get fluoride treatments. 0:38 They prove that Crest gave those kids extra protection 0:40 against cavities on top of the treatments. 0:43 - Well I know my grandson should be using Crest. 0:45 - I sure don't like cavities. 0:48 - Well fighting cavities is what Crest is all about. 0:49 Narrator Crest is accepted by 0:54 the American Dental Association. 0:55 - You can't beat Crest for fighting cavities. 0:57

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