P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A lot of people think I'm Bill Cosby, 0:00 but I'm really Tooth Decay. 0:03 I'm Tooth Decay, but, uh, I'm actually on vacation. 0:07 Especially with the teeth I've been working with here. 0:12 (hand smacks) 0:17 Mainly because some wise guy 0:18 has been brushing after every meal 0:21 and I think the thing that hurts me the most 0:24 is the fact that he's using Crest. 0:26 Yeah. 0:29 See, Crest has fluoride. 0:30 You see, it makes teeth hard. 0:31 The enamel, you can't get anything. 0:34 You hit, you hit, you hit, 0:36 and only thing left for me to do is just wait for a mistake 0:38 and when I get that mistake I'm gonna tear it to... 0:41 Here it comes again, right after the meal. 0:47 Gonna get another little bath. 0:50 Fighting cavities is the whole idea behind Crest. 0:52

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