P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: This is a film taken of our family a couple of years ago. 0:03 Martha has gotten so big since then, as a matter 0:10 of fact, Robert, our oldest is in the service now. 0:13 There are 15 or O'Donough children. 0:17 That's about 400 teeth and we don't have a cavity problem. 0:20 Michael was born the same year 0:24 Crest toothpaste first came out. 0:26 They told a pretty convincing story then about how fluoride, 0:29 which we even have in our water now, could help 0:33 prevent cavities. 0:36 We started using Crest with fluoride then, 0:38 and we stayed with it. 0:42 Kevin, there was born the year 0:45 Crest was recognized by the American Dental Association. 0:47 Last week was checkup time for four of the kids. 0:51 Michael had one cavity, Paul had two, 0:54 Theresa had two, Regina had none. 0:58 Now that's not bad. 1:02 Of course we're not a typical family 1:05 but we have a lot of healthy teeth. 1:08 - By now, a whole generation of Americans 1:11 has grown up with Crest 1:14 and they've got a lot of healthy teeth to show for it. 1:15 Have regular checkups, watch treats, and brush 1:18 after eating with Crest. 1:21 Fighting cavities is the whole idea behind Crest. 1:22

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John W. Hartman Center for Sales Advertising & Marketing History

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