P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Daddy! Daddy! 0:02 - Welcome, Miss Cameron. 0:04 - Dad! 0:07 - Grunt, take Miss Cameron's bags to the pent house. 0:08 I'll see to every detail of your visit personally. 0:10 Carol, what is this? 0:14 My daughter, Carol. 0:15 She no doubt wanted to meet you. 0:17 - Johnny has just two cavities and I only have one. 0:18 - That's great. 0:22 Carol, do you know who this is? 0:23 - That's a marvelous checkup, darling. 0:25 How did you do it? 0:27 - Tell her how we did it, sweetheart. 0:28 - We switched to Crest. 0:30 - Are you sure it was the Crest? 0:31 - Now I am. Best checkup ever. 0:33 That fluoride stuff works. 0:34 The others we tried didn't have it. 0:36 For my money, Crest is the cavity expert. 0:38 - And isn't Crest accepted by the... 0:41 - Yes, by the American Dental Association. 0:42 - She has beautiful teeth. 0:45 Have you ever thought of putting her in the movies? 0:47 Announcer If you're serious about cavities, 0:49 have regular checkups, watch treats, 0:51 and brush after eating with Crest. 0:53 Fighting cavities is the whole idea behind crest. 0:55

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