P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (horses galloping) 0:01 - Up here on the Eastern side of the range 0:09 the main tree is the Jeffrey pine. 0:12 A good size average Jeffrey's about 100 feet tall. 0:14 A pretty good sized tree. 0:18 Now the bark is very interesting. 0:20 It forms itself into plates 0:21 like armor protection for the tree. 0:23 These are over 200 years old. 0:27 Most of the big babies were logged over back in the 1870s. 0:29 This whole area was scalped 0:33 but give the Jeffery open space 0:36 and it'll reseed itself fast. 0:38 And today with conservation 0:40 we take a lot better care of our natural resources. 0:42 Let's go. 0:45 Woman Okay, come on, giddy-up. 0:45 Man Come on 0:48 (hopeful music) Woman Good boy. 0:49 Announcer The people who make Crest Toothpaste think 0:50 about America's teeth as a natural resource. 0:52 teeth were meant to last a lifetime too. 0:55 Teeth have a protective cover 0:57 much like the bark on a tree, the enamel. 0:59 (horse snorting) 1:02 The fluoride in Crest goes right to the enamel 1:04 makes it stronger, tougher to help stand 1:06 up to decay and resist cavities. 1:09 You can replant a pine forest 1:12 but you only get one set of permanent teeth. 1:14 So have regular checkups 1:17 watch between meal treats 1:18 and brush after eating with Crest. 1:19 Crest is accepted by the American Dental Association. 1:21 Conserve your natural resources 1:25 while they're still standing. 1:27