P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You'd think I was made of money. 0:01 Nancy, will you look at these bills? 0:03 - Hmm? 0:05 - Nellie's Hat Shop, 20 bucks? 0:07 - They had a sale. 0:09 - 20 bucks for a hat, some sale. 0:11 - Did you get to the dentist's bill yet? 0:13 - Yeah, how come so little? 0:16 - Bobby only had one cavity. 0:18 - Our Bobby? 0:20 That's a switch. 0:21 - You know, it could be the Crest. 0:24 Narrator If your family uses Crest 0:27 and has fewer cavities, 0:29 don't be surprised. 0:30 Crest proved it reduces cavities, 0:31 21, 34, 42% in tests against the same toothpaste 0:33 but without fluoristan. 0:38 Crest is accepted by the Council on Dental Therapeutics 0:40 of the American Dental Association, 0:43 as signified by this seal and statement. 0:45 Have regular checkups, watch between meal treats, 0:47 and brush after eating, with Crest. 0:50 - That cost 20 bucks? 0:53 - Wasn't I lucky? 0:54 It was reduced from $35. 0:56 (chuckling) 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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