P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (soft instrumental music) 0:01 Narrator In several western towns, 0:04 children rarely got tooth decay. 0:06 Why? 0:08 Their drinking water contained Fluoride. 0:08 Now, after years of Fluoride research, 0:10 Procter and Gamble proudly announces, 0:13 Triumph Over Tooth Decay. 0:15 Available to everyone everywhere. 0:17 As it brings you Crest Toothpaste, with Fluoristan. 0:19 It's exclusive status Fluoride formula 0:22 greatest decay preventive in any toothpaste. 0:24 Here's how Crest works. 0:27 Crest, with Fluoristan, actually combines with 0:29 and strengthens tooth enamel 0:32 to lock out decay from within. 0:34 Yes, when you brush with Crest, you 0:36 and your family will have far fewer cavities. 0:38 Your teeth will be strengthened against decay, 0:41 and regular Crest use will keep them that way. 0:43 Crest, with Fluoristan, helps keep your teeth 0:47 naturally white and beautiful, 0:49 blocks out bad breath as it locks out decay. 0:51 With Crest, your family approaches the long dreamed 0:54 of day of healthy decay free teeth. 0:57 Start now to Triumph Over Tooth Decay with Crest. 1:00 The only toothpaste that makes possible a major reduction 1:04 in tooth decay. 1:07 Get Crest toothpaste with Fluoristan. 1:08 Greatest decay preventative in any toothpaste. 1:11

Complete Record: