P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sis, you have got a blind spot, 0:01 or a dumb spot or something. 0:04 - I feel a lecture coming on. 0:06 - I'm serious. 0:08 You complain about Billy's cavities and then you buy this? 0:09 - That's a good brand. 0:13 - It doesn't have fluoride. 0:14 It's not Crest. 0:15 Look, Crest, is an effective decay-preventive dentifrice. 0:17 - An effective decay-preventive dentifrice. Huh. 0:21 - The American Dental Association accepts Crest. 0:25 It fights cavities. 0:28 That's what you want, isn't it? 0:30 - Well, yes. 0:31 Now that you mention it, Billy does seem to get more 0:33 than his share of cavities. 0:35 - More than his share of cavities? 0:36 That is just the point. 0:38 With Crest he could have less. 0:40 It's up to you, sis. 0:46 Announcer Remember, watch between meal treats, 0:48 see the dentist regularly, and brush often with Crest. 0:50 Your family can have less cavities. 0:53 It's up to you. 0:57

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