P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (toast pops) 0:00 (radio plays jazz) - Hey, Bobby, come play baseball! 0:07 - Wait a minute. Not today, boys. 0:08 He's going to the dentist. 0:10 - Aw, Ma. 0:12 - Aw, gee, he's got the catcher's mitt. Let's go. 0:13 - Boy, the Saturday mornings I spent 0:20 getting my teeth filled. 0:21 Bet it was the same with you. 0:23 My kids are luckier. 0:25 They've had Crest since they've had teeth 0:27 and all you read and hear about fluoride is true. 0:30 It really reduces decay. 0:32 Despite my experience, my kids' teeth are great. 0:34 Cavities aren't such a big problem. 0:36 - Hey, Dad, can you come and play baseball? 0:38 - Hold on there. How was the checkup? 0:39 - No big deal. 0:41 - Be with you kids in a minute. 0:42 - Come on, let's go! 0:42 - You know, with Crest, there's no reason most kids today 0:44 shouldn't have fewer cavities than our generation. 0:47 After all Saturdays are for baseball. 0:50 Narrator Watch treats, see the dentist, 0:53 brush often with Crest, 0:54 and your family can have fewer cavities than you had. 0:56

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