P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Boy, at bedtime we scrambled to brush our teeth. 0:03 See back at school, we were in a toothpaste test. 0:06 For two years, every one of our three times a day 0:08 but my side had 46% fewer cavities. 0:11 We used Crest. 0:14 The other side use the same toothpaste, 0:16 but without fluoristan. 0:17 Now, it's half checkups, watch treats 0:19 and brush often with crafts. 0:21 Narrator The Therapeutics Council 0:23 of the American Dental Association says, 0:25 "Crest has been shown to be 0:26 an effective decay preventative dentifrice 0:28 that can be of significant value 0:29 when used in a conscientiously applied program 0:31 of oral hygiene and regular professional care". 0:33 - My side had 46% fewer cavities with Crest. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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