P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - John, this is ridiculous- 0:02 - Daddy! - Margie! 0:03 - I only had one. 0:05 Chief One? 0:06 - Cavity. 0:07 (firefighters laugh) 0:08 - How many cavities do your kids get? 0:10 - Oh, yeah. How'd you do it? 0:12 - Well- 0:14 - We switched to Crest! - Sure! She brushes with Crest. 0:16 - Aw, come on, Chief. 0:18 - Look, we've tried a lot of toothpastes, but Crest, 0:20 what could be better? 0:23 Announcer Of the five leading toothpastes, 0:24 only Crest has stannous fluoride to fight cavities. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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