P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle upbeat music) 0:01 Presenter You'd never know it, 0:13 but the following people are on their way to the dentist. 0:14 Would you believe it? 0:17 They're smiling. 0:19 These people use Crest. 0:30 They can smile because they know their teeth 0:31 are in good shape. 0:34 And the smiles they're wearing 0:35 are more than white smiles. 0:36 They're wearing the smile of fewer cavities. 0:38 And they got them from Crest. 0:41 Look, nothing's going to make a checkup great fun, 0:43 but Crest with the fluoride, Fluoristan, 0:46 can make it a lot more pleasant. 0:49 Say, isn't it time you smiled 0:51 on your way to the dentist? 0:53 Smile! 0:55 You've got Crest! 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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