P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Interviewer We've been asking people all over America, 0:01 "How would you improve Crest toothpaste?" 0:04 - Why change it? 0:06 I mean, well, the kids have been coming home 0:08 with fewer cavities since we switched to Crest. 0:10 (laughs) Camera's making me nervous. 0:13 Interviewer Relax, Mrs. Davis. You'll get used to it. 0:15 - Oh, yes. 0:17 So we bought Crest because of the fluoride. 0:19 Is that thing coming closer? 0:24 And now I'm considering more fluoride 0:26 a definite improvement-- 0:29 more fluoride. 0:31 Is this going on TV? 0:32 Interviewer Yes it is. 0:34 (laughs) Oh dear. 0:35 Fluoride's the only ingredient 0:37 that really means anything to me. 0:38 I think this is my best side. 0:41 - America, you asked for it. 0:43 A toothpaste with more fluoride, and here it is: 0:45 Improved Crest, with Fluoristan II. 0:48 Gets twice as much fluoride to your teeth. 0:51 Improved Crest, still the only one 0:53 of the five leading toothpastes 0:55 accepted by the American Dental Association. 0:56

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