P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Fourteen years ago, we brought you the first 0:01 effective fluoride toothpaste. 0:03 Crest. 0:07 A breakthrough. 0:10 Now since fluoride is the best cavity fighter around, 0:13 we figured if we could get even more fluoride 0:17 to your teeth, 0:19 we'd score another breakthrough. 0:20 It was tough, 0:23 but we kept trying, 0:24 and trying. 0:25 We did it. 0:28 With a new formula. 0:31 We call it flouristan two, 0:32 and it gets even more fluoride to your teeth. 0:37 The toothpaste is still called Crest. 0:39 Improved Crest. 0:43 And it's still the only one of the five leading toothpastes 0:47 accepted by the American Dental Association. 0:50 So brush with improved Crest, 0:54 and get even more fluoride with each brushing. 0:57

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