P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - These are the five leading toothpastes. 0:02 Most families brushed with one of them. 0:05 But how many are getting Stannous Fluoride? 0:07 You know, you can't buy a better cavity fighter 0:10 than Stannous Fluoride. 0:12 Let's look. 0:14 No stannous fluoride on this tube. 0:16 No stannous fluoride here. 0:20 Not on this one. 0:23 No mention of it on this tube, 0:27 not this tube. 0:29 Oh, it does. 0:31 It says a run on the tube, stannous fluoride. 0:32 It happens to be Crest. 0:34 Of the five leading toothpastes 0:36 only Crest has stannous fluoride to fight cavities. 0:38 And of these five, only Crest is accepted 0:42 by the American Dental Association. 0:44 So have checkups, watch treats, 0:46 and brush after eating with Crest. 0:48 And remember, you've got to have stannous fluoride 0:51 in the tube, to say so on the tube. 0:54

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