P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator A smile isn't just a smile, 0:02 it's a whole story. 0:04 Crest, the toothpaste for fewer cavities, 0:06 is pleased to take some of the credit 0:08 for the following smiles. 0:10 George Spellman's smile, when he got caught 0:12 tripping the light fantastic 0:14 on the express elevator. 0:16 (gentle music) 0:18 Mickey Anderson's smile of triumph 0:22 over his shoelaces. 0:24 (gentle music) 0:27 And Morgan's smile when she discovered 0:30 chivalry still lives 0:32 on the Green Line bus. 0:34 (gentle music) 0:36 When Edith Becker met her future daughter-in-law, 0:39 a brave smile. 0:44 And when Judy Bennett knew she wasn't a tomboy anymore. 0:47 Next time you smile, make it the beautiful, 0:50 fewer-cavity smile of Crest. 0:53 Smile, you've got Crest. 0:56

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