P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - That is my position. Any questions? 0:01 - Dad! Dad! 0:04 - Larry, what is it? 0:07 - I only had one. 0:08 - One what? 0:09 - Cavity. 0:10 - Mr. Mayor is that a significant improvement? 0:12 - Very. 0:14 - What do you attribute it to Mr. Mayor? 0:16 - Well, I- 0:18 - Dad, Mom changed to Crest, remember? 0:19 - That's right, Crest. 0:21 - Can you substantiate that, sir? 0:23 - Put it this way. 0:25 We've tried a lot of toothpastes, 0:26 but Crest best checkup ever. 0:29 - Sir, do they all have stannous fluoride? 0:31 - Well, let's set the record straight, 0:33 Crest is the only one of the five front runners 0:35 with stannous fluoride 0:38 and you can't buy a better cavity fighter. 0:40 - The other four are they recognized 0:43 by the American Dental Association? 0:44 - No, no, only Crest. 0:46 - Larry, which Crest flavor do you prefer? 0:47 Regular or mint? 0:50 - Both. 0:51 (collective laughter) 0:52 - A real politician, this one. 0:54 Narrator Having checkups, watch treats, 0:56 and brush after eating with Crest. 0:58

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