P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - We have a 70, 72.50 and a half and a half 0:01 what about 72.50, 72.50, 75 0:03 - Daddy, 0:04 - 75 - Sold to 0:05 Lisa! 0:07 - I only had one cavity! 0:08 - Great! 0:09 (laughter) 0:10 - Hey, only one cavity? 0:11 - What's your secret? 0:12 - Well, she's 0:13 - Mom changed to Crest. 0:14 (laughter) 0:16 - That's it, she brushed with Crest. All right, we have 0:17 - Are you sure Crest did it? 0:19 - Well, we tried a lot of toothpaste but Crest, 0:21 best she's done yet. 0:23 - Of the five leading toothpastes, 0:25 only Crest has stannous fluoride to fight cavities. 0:27

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