P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Mother This is Robert, our oldest. 0:01 Next is Mary Rose. 0:03 Joseph, Peter, Michael. 0:06 Announcer The year Michael was born, 0:10 this family, the O'Donohues, 0:11 switched to a new toothpaste called Crest. 0:13 Mother Paul, Regina, Kevin. 0:16 Kevin That's me! (laughs) 0:19 Announcer The O'Donohues were planning a large family 0:20 and they figured the fewer cavities, the better. 0:22 Mother And James Junior. 0:24 Announcer This year, when James Junior starts brushing, 0:27 he'll be using a different Crest, Improved Crest. 0:29 And what Improved Crest means for the O'Donohues 0:33 and your family is healthier teeth by your next checkup. 0:36 Healthier teeth because Improved Crest's 0:41 stronger fluoride formula makes teeth even more resistant 0:43 to the acids that cause cavities. 0:47 Have checkups, watch treats, and brush after eating 0:49 with Improved Crest for healthier teeth 0:52 by your next checkup. 0:54 Kids Whoa! 0:56 Announcer Even if you don't have 15 kids. 0:57 (chattering overlaps) 0:58 - That was fun.

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