P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - It's me! Don't you just love 0:02 this new toothpaste with my dress? 0:04 It's the new mint flavor Crest. 0:06 Neighbor Or do you prefer the regular Crest? 0:08 I know both have cavity patting fluoride, 0:10 but the new mint flavor. I don't know. 0:12 It just makes me feel so wild. 0:14 Of course the regular Crest makes me feel wholesome. 0:16 - Look, they both fight cavities. 0:19 So use one for your uppers and one for your lowers. 0:21 Then wear the dress with sneakers. 0:25


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John W. Hartman Center for Sales Advertising & Marketing History


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