P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Reno, get rid of this Crest. 0:01 - That's my toothpaste! 0:05 Mom will k- 0:06 if I come home with a lot of cavities. 0:07 - Mom's not here and I'm pullin a switcheroo. 0:09 - To what? 0:11 - To this! 0:12 Reno Mint flavor Crest? 0:13 Narrator New mint flavor Crest joins regular Crest. 0:15 Both with fluoride. 0:17 The most effective cavity fighter 0:18 ever put in a toothpaste. 0:20 Have check-ups, watch treats, 0:21 and brush after eating with Crest. 0:22 - Well I'm sticking with my Crest. 0:24 - Look. 0:26 - Hey come back with my Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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