P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (boys playing) 0:01 Counselor Guys, want to go fish? 0:05 - Don't you know? 0:07 The first thing we do at Camp Gitchy-Goomy 0:08 is get rid of this Crest. 0:09 - Hey! 0:12 That's my toothpaste. 0:14 - Like I said, you don't need it. 0:16 - Oh yeah? Mom will (imitates throat cut) 0:17 if I come home with a lot of cavities. 0:19 - Well mom's not here, baby. 0:22 And we're going to pull a switcheroo. 0:24 - To what? 0:25 - To this. Just got it at the canteen. 0:26 - But that is Crest toothpaste. What gives? 0:28 - Mint flavor, pal. Something new. 0:31 Narrator New mint flavor Crest joins regular Crest. 0:34 Both with fluoride, 0:36 the most effective cavity fighter ever put in a toothpaste. 0:38 Both are accepted by the Council on Dental Therapeutics 0:41 of the American Dental Association. 0:43 And don't forget, of the five leading toothpastes, 0:45 only Crest has fluoride. 0:48 - I don't care what you say. I'm sticking with my Crest. 0:50 - Hey, look! 0:53 - Hey, come back with my Crest! 0:54

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