P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Up, good afternoon afternoon Mr. Power. 0:02 - Hello Harry 0:03 Timmy Dad, dad. 0:04 - Timmy what's the matter? 0:05 - I only had one. 0:06 - One? 0:07 - Cavity. 0:08 (laughter) 0:09 - That's good, but you should. 0:11 - How many cavities? 0:14 - Just one. 0:15 - I'm sorry sir, he's excited. 0:16 - What caused the improvement? 0:18 - Let's see I 0:19 - Dad mom switched to Crest, remember? 0:20 - That's right we switched to Crest. 0:23 - Excuse me but you really think Crest did it? 0:26 - Well ma'am we've tried a lot of toothpaste 0:29 but now with Crest, it's the best he's ever done. 0:30 - Keep up the good work young man. 0:33 Narrator These are the five leading toothpastes. 0:37 You'd know that names but only one has fluoride. 0:40 The most effective cavity fighter ever put in a toothpaste. 0:43 Only Crest. 0:46 Crest is the one with this ceiling statement 0:47 accepted by the Council on Dental Therapeutics 0:49 of the American Dental Association. 0:51 - Have checkups, watch treats, and brush after eating 0:53 with Crest the cavity fighter. 0:55

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