P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad! 0:01 - Robin! 0:02 - I only had one! 0:03 - One? 0:04 - Cavity! 0:04 - Very good. 0:05 - Only one cavity? How'd you do it? 0:06 - Gee, I'm not sure. 0:08 - Dad. 0:09 Dad Hmmm? 0:10 - Mom switched toothpaste. 0:11 - Yeah. We switched to Crest. I think that's it. 0:12 - You sure? 0:14 - Gee, Mrs. Green, we tried a lot of toothpaste, 0:15 but, well, Crest, well, Yep. 0:18 The best he's ever done. 0:21 Announcer Of the five leading toothpastes, 0:22 only Crest has fluoride. 0:25 Brush with Crest, the cavity fighter. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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