P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now, this bone structure is called-- 0:01 - Daddy! 0:04 - Suzie! 0:05 - Johnny has two but I didn't have any cavities. 0:06 - None? 0:09 - None. 0:10 (class clapping) 0:11 - That's remarkable for her. 0:12 - Sir, what caused the improvement? 0:14 - That's hard to pinpoint exactly. 0:16 - Daddy, remember mommy changed to Crest. 0:18 - That's right, of course, Crest. 0:22 - Sir, isn't that a hasty diagnosis? 0:26 - Oh no, quite the contrary. 0:28 We, my wife tried a lot of toothpaste, but Crest, 0:30 well best checkup my kids ever had. 0:33 - Hey, your mommy should get an a in toothpaste. 0:37 (class laughing) 0:39 Narrator These are the five leading toothpastes, 0:41 you'd know their names but only one has fluoride, 0:43 the most effective cavity fighter ever put in a toothpaste. 0:45 Only Crest, Crest is the one with the seal 0:48 and statement accepted by the Council on Dental Therapeutics 0:50 of the American Dental Association. 0:54 Have check-ups, watch treats, 0:55 and brush after eating with Crest, the cavity fighter. 0:57

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