P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Okay. All in favor, say, 0:03 Karen Allen, Allen, come down. 0:05 You'll be late for the dentist. 0:08 - But Mom, we're voting for president. 0:10 - Can't help it. You have an appointment. 0:13 - Ah, Mom! 0:15 - Poor kid. 0:16 We've gone every Saturday this month. 0:18 - More cavities? 0:20 - And we do brush. 0:21 - You know, we're doing much better 0:23 since we switched to Crest. 0:24 - Come on, toothpaste is toothpaste. 0:25 - Karen, we tried a lot of toothpastes. 0:28 Crest helps. Must be that fluoride. 0:30 - But they all have fluoride. 0:32 That's what I thought. Then I checked. Was I surprised! 0:35 Announcer It may surprise you. 0:38 Check the five leading toothpastes. 0:40 You'll find only one has fluoride, 0:42 the most effective cavity fighter ever put in a toothpaste. 0:45 Only Crest. 0:48 Have checkups, watch treats, and brush after eating 0:49 with Crest. 0:51 - Gee, mom, I could have been president today. 0:52 - You may be president yet, buster. 0:56

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