P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Katie, what? 0:01 - Daddy, I only had one cavity! 0:02 - Oh, great. Now you go 0:03 - How many cavities? 0:05 - Just one. 0:06 - Big improvement. 0:07 - What did you do? 0:08 - Nothing I can think of. 0:09 - Daddy. 0:10 - Huh? 0:11 - Mom changed toothpaste. 0:12 - Oh, we switched to Crest. 0:14 I'll bet that's it. 0:15 - You sure? 0:16 - Jose, we tried a lot of toothpastes, 0:17 but Crest, look, the best she's ever done. 0:19 Announcer Of the five leading toothpastes 0:22 only Crest has fluoride. 0:25 Crush with Crest, the cavity fighter. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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