P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, mom! 0:01 Jimmy asked me to go bike riding. 0:04 My first date. 0:06 - Hold it Janie, you have a date, with the dentist. 0:07 - Oh mother, please! 0:10 - Sorry. 0:12 - You breaking up a romance, Mrs Peters? 0:14 - (laughs) No, cavities are. 0:16 It's our third trip in a row, and she does brush. 0:19 - We had the same trouble. 0:22 Tried a lot of toothpastes. 0:23 Then we tried Crest. 0:25 - If I thought a toothpaste could help. 0:26 - Crest helped us. 0:28 I think it was the fluoride. 0:29 - But they all have fluoride now. 0:30 - Ah, that's what I thought, 0:32 but we checked and were we surprised? 0:34 Narrator It may surprise you. 0:38 Check the five leading toothpastes. 0:40 You'll find only one has fluoride, 0:42 the most effective cavity fighter 0:44 ever put in a toothpaste, only Crest. 0:46 Have checkups, watch treats, 0:49 and brush after eating with Crest. 0:50 - Gee mom, I could have had my first date today. 0:52 - Honey, I see a lot of dates in your future. 0:56

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