P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - These are the five leading toothpastes. 0:01 Most families in America brushed with one of them today. 0:04 But how many families got fluoride, 0:07 the most effective cavity fighter ever put in a toothpaste? 0:09 The family who used this toothpaste didn't. 0:12 This family didn't get fluoride either. 0:15 Nor did this family. 0:18 Or this one. 0:20 Only this family got cavity fighting fluoride. 0:22 The Crest family. 0:25 Did your family brush with fluoride today? 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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