P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, where's your Jimmy? 0:01 Oh, no. 0:02 (car horns) 0:04 What's the matter? Always forgetting (indistinct) 0:05 as the morning (indistinct)? 0:06 (car horns) 0:07 - Hi, mom! 0:08 - Don't hi me, 0:09 you're supposed to go to the dentist, 0:10 remember? 0:12 - I did already. 0:13 I'm all done. 0:14 I only had one cavity. 0:15 - Oh, 0:16 only one cavity. 0:18 Jimmy's doing much better. 0:20 You know? 0:23 Could be the Crest. 0:25 - These are the five leading toothpastes. 0:26 You know their names, 0:29 but only one has fluoride, 0:30 the most effective cavity fighter 0:32 ever put in a toothpaste, 0:33 only Crest. 0:35 Crest is the one with this seal and statement. 0:38 Accepted by the council on dental therapeutics 0:41 of the American Dental Association. 0:43 Have checkups, watch treats, 0:45 and brush after eating with Crest, 0:47 the cavity fighter. 0:49 - Come on, hot ride, 0:51 you got homework to do. 0:52 - Oh, no. 0:54 I left my books at the dentist. 0:55 - He forget his dad. 0:57

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