P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - (sighs) What's keeping them? 0:02 Dinner's ruined. 0:04 Where have you been? 0:08 - At the dentist. 0:09 - So long? 0:10 - We watched them building a new school. 0:11 Boy, they had a million trucks. 0:13 - Trucks. 0:16 - You know how he loves trucks, honey. 0:17 Besides he had a great checkup. 0:18 - Ah, he did? 0:20 - I only had two cavities, Mom. 0:21 - It's better than last time, honey. 0:23 - Yeah. 0:24 You know, something, 0:25 I'll bet it's the Crest. 0:26 Announcer These are the five leading toothpastes. 0:28 You'd know their names. 0:31 But only one has fluoride, 0:32 the most effective cavity fighter 0:34 ever put in a toothpaste. 0:35 Only Crest. 0:37 Crest is the one with this seal and statement, 0:39 "Accepted by the Council on Dental Therapeutics 0:42 of the American Dental Association." 0:45 Have checkups, watch treats, and brush after eating 0:47 with Crest, the cavity fighter. 0:50 - Whelp, guess we're going to the diner. 0:53 - No dear, the steak house. 0:55 That's where all the truck driver's eat. 0:56 (Dad groans) 0:58

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