P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (phone rings) 0:03 - Hello. 0:05 Wife Stew? 0:06 - Yeah. Wife We're all through. 0:08 Can you pick us up now? 0:08 - Oh sure. 0:09 Boy, these curtains, what a job. 0:10 Hey, it's not three o'clock yet. 0:12 - We got finished at the dentist early. 0:14 Stew How come? 0:16 - Listen. 0:17 - I only had only cavity, Daddy. 0:18 Stew Boy, you sure have improved. 0:21 - She sure has improved, Stew. 0:23 I'll bet it's the Crest. 0:26 Narrator These are the five leading toothpastes. 0:27 You know their names. 0:30 But only one has fluoride, the most effective cavity fighter 0:31 ever put in a toothpaste. 0:35 Only Crest. 0:37 Crest is the one with this seal and statement. 0:39 "Accepted by the Council on Dental Therapeutics" 0:42 "of the American Dental Association." 0:44 Have check-ups, watch treats, and brush after eating 0:47 with Crest, the cavity fighter. 0:49 - Oh hun, I'll have those hung in no time. 0:54 - Sure, dear. 0:55 You can do it, yes please. 0:56

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