P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (Billy whistling) 0:01 - Billy! Cool the whistle, please. 0:02 - But Dad, the dentist gave it to me 0:05 for doing so good today. 0:06 - Great! You? 0:07 - I only had one cavity. 0:08 - What? Hey, do you suppose it could be the Crest? 0:10 Announcer Of the five leading toothpastes, 0:14 only one that has fluoride. 0:17 Only Crest. 0:19 The cavity fighter. 0:21 - One cavity, huh? Where's that whistle? 0:23 (Dad whistling) 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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