P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Here, Hal. 0:01 - Housecleaning. 0:03 Hey, what do you mean 0:05 getting rid of my old gray flannels? 0:07 They got a lot of wear left in them. 0:08 - Not on you they haven't, dear. 0:10 The last time you wore them they split, remember? 0:12 - Hey, come on, you're not getting rid of the Crest too? 0:14 - No, I've got something you'll like better. 0:17 - Better? 0:19 It seems to me that Crest has done a terrific job 0:22 of holding down cavities in this family. 0:24 - Hold it, so will this, mint flavor Crest. 0:26 Announcer Now Crest comes in two flavors, 0:30 regular and new mint. 0:32 Both with the same effective fluoride formula. 0:34 Both accepted by the Council on Dental Therapeutics 0:37 of the American Dental Association. 0:39 For fewer cavities, have checkups, watch treats 0:41 and brush after meals with Crest. 0:44 - We'll keep your mint, but I'm keeping my Crest, too. 0:47 When will you women ever learn that there's comfort 0:50 in the old and the familiar? 0:53 - That's why I'm so comfortable with you, dear. 0:56

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