P&G: Crest Toothpaste, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: ♪ Well, I got a gal ♪ 0:01 - Knock it off! I gotta study. 0:02 - Oh man, you live in the past. 0:04 Pennants, pin-ups, and this toothpaste with- 0:06 - Hey, my Crest! Helps cut down cavities. 0:09 - Well, this works too, and it's news. 0:12 Horace Mint Flavor Crest? 0:14 Announcer Now Crest comes in two flavors, 0:16 Regular and new Mint. 0:18 For fewer cavities, have checkups, 0:19 watch treats, and brush after meals with Crest. 0:21 - Okay, but my Crest stays too. Now, can I study? 0:24 - Horace! Was I bothering you? 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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