P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hey, what do you mean throwing away my old gray flannels? 0:01 - The last time you wore them, they split. 0:04 - No. No you don't. 0:06 That's our Crest. 0:07 - I've got something you'll like better. 0:08 - Just a, Crest cuts down cavities. 0:10 - This works, too. It's mint flavored. 0:13 Announcer Now Crest comes in two flavors, 0:14 regular and new mint. 0:17 For fewer cavities have checkups, watch treats, 0:18 and brush after meals, with Crest. 0:20 - You'll keep your mint, but we're keeping my Crest, too. 0:23 There's comfort in the old and familiar. 0:26 - Like you, dear. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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