P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Well, I did it Carol, sold him 3,000 cases. 0:02 Don't jump up and down. 0:07 Hey, why is the quiet? 0:09 - Well, I'm sorry, honey. 0:11 I'm worried about the kids teeth, more cavities today. 0:12 - Their kids, they get cavities. 0:15 - Well, the Wilson kids next door only get 0:17 one or two cavities a visit. 0:18 Husband So? 0:19 - Maybel Wilson's always telling me it just 0:21 could be the Crest, got that fluoride. 0:23 - Our toothpaste has fluoride too. 0:25 Wife You sure? 0:27 - You got some, look. - Can't find anything about fluoride. 0:32 Husband Put your glasses on. 0:34 - No, no fluoride, honest. 0:36 You see why I'm worried? 0:39 - Carol, switch to Crest. 0:40 Narrator Maybe you ought to check your toothpaste. 0:42 Of the fine leading toothpaste only Crest, 0:45 the blue one, has fluoride. 0:47 Crest is accepted by the Council on Dental Therapeutics 0:49 of the American Dental Association. 0:52 So, for fewer the cavities, have checkups, 0:55 watch treats, and brush after meals with Crest. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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