P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You're still using this toothpaste! 0:01 - Mom, my Crest! 0:04 Do you want the kids to have a mouthful of cavities? 0:06 - Of course not! 0:09 - Well then, what are we supposed to use? 0:10 - This. 0:11 - Improved Crest? 0:12 Announcer Improved Crest with a 0:14 (drum roll) 0:15 strengthened fluoride formula 0:16 proved in laboratory tests. 0:17 For fewer cavities, have checkups, 0:19 watch treats, and brush often with Improved Crest. 0:21 - Learn something new every day. 0:24 - That's what mothers are for, dear. 0:26
1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:13:58