P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Miss Watkins! 0:02 It is now 2:05, lunch is from 12:00 to 1:00. 0:04 - I'm sorry, Mr. Porter, I had to go to the dentist. 0:06 - That's what you said last Friday. 0:09 Our policy here- 0:10 - Well, I can't help it, I get a lot of cavities. 0:11 - (sighs) All right, that'll be all. 0:14 Oh, you do use a toothpaste with fluoride? 0:17 - Oh yes, sir, it's one of the biggest. 0:20 - Is it blue? 0:22 Miss Watkins Oh no, sir, it's white. 0:23 - Then it probably doesn't have fluoride. 0:26 Speaking as a family man, Miss Watkins, 0:28 Crest is what you should be using. 0:30 It is blue, it has fluoride. 0:32 Yes, that'll be all, Miss Watkins. 0:36 - Oh, thank you, Mr. Porter, you can't imagine- 0:38 - The memo, Miss Watkins. 0:41 Narrator Maybe you ought to check your toothpaste. 0:43 Of the five leading toothpastes, 0:45 only Crest, the blue one, has fluoride. 0:46 Crest is accepted by the Council on Dental Therapeutics 0:49 of the American Dental Association. 0:52 So for fewer cavities have checkups, watch treats, 0:54 and brush after meals with Crest. 0:57

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