P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Boy Boy, here's a picture I wanna see! 0:02 Mom It was to be the family's night out. 0:05 After supper, we were all going downtown to the movies, 0:08 and then it hit me. 0:12 A toothache that had been building up all day. 0:13 Me, who insisted the kids have checkups every six months. 0:17 Was it really over a year since I'd seen the dentist? 0:21 Now I had to see him. 0:25 It was long after hours before the dentist finished. 0:28 He didn't lecture. 0:32 My cavity did that for him. 0:33 It told me checkups aren't just kid stuff. 0:36 As my husband said, you worry about our youngsters' teeth, 0:39 and forget about your own. 0:43 Then and there, I made up my mind 0:45 that I'd be just as regular about checkups 0:47 as I'd made my own children be. 0:49 Announcer Presented in the interest 0:53 of better dental health by Crest toothpaste. 0:54 Crest, for families who want fewer cavities. 0:57

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