P&G: Crest Toothpaste, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (sisters screaming) 0:02 (sisters laughing) 0:04 Sister Pillow fights used to be fun for Jane and me. 0:05 But when it came time to brush our teeth, 0:08 we didn't kid around, 0:09 'cause we were in a toothpaste test back at school, 0:11 for three years. 0:13 And Jane's group had 21% fewer cavities with Crest. 0:14 My group used the same toothpaste, but without flouristan. 0:18 Now it's regular checkups, watch treats, 0:21 and brush often with Crest. 0:23 Announcer This seal and statement 0:26 signify that Crest Toothpaste is accepted 0:27 by the Council on Dental Therapeutics 0:30 of the American Dental Association. 0:32 Sister That's the way it happened 0:34 back when I was at school. 0:35 There were 21% fewer cavities with Crest. 0:37
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John W. Hartman Center for Sales Advertising & Marketing History
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