P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Girl Back at school, 0:01 Ann was a terrific volleyball player. 0:02 (cheering) 0:04 Lucky for me, I was always on her side. 0:05 Once though we were on opposite sides 0:10 in a toothpaste test. 0:12 For three years each side brushed 0:14 with a different toothpaste. 0:16 And mine reduced cavities 21%. 0:17 Later we learned it was Crest. 0:20 Ann's side had the same toothpaste 0:22 but without Fluoristan. 0:24 Now it's regular checkups, watch between meal treats, 0:26 brush often with Crest. 0:29 Narrator Crest reduced cavities 21% in this test. 0:32 In a similar test 34%. 0:35 And in still another test 0:38 where everyone brushed three times a day, 0:39 Crest reduced cavities 46%, almost half. 0:41 This seal and statement signify that Crest Toothpaste 0:46 is accepted by the Council on Dental Therapeutics 0:49 of the American Dental Association. 0:52 Crest, proved effective against cavities. 0:54

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