P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ten-hut! 0:04 MJ Sunday inspection, 0:05 back at Howe Military School. 0:05 I seldom got demerits. 0:07 Neither did my roommate. 0:09 We followed orders to the letter, 0:10 like during that toothpaste test. 0:12 We were on opposite sides, 0:14 and our orders were, 0:15 brush three times a day for two years. 0:17 Each side used a different toothpaste. 0:20 And mine reduced cavities 46%, almost half. 0:22 We learned later it was Crest. 0:27 The other side used the same toothpaste, 0:29 but without flouristan. 0:31 Since then, it's regular checkups, 0:32 watch between meal treats, and brush often with Crest. 0:35 Announcer This seal and statement 0:39 signify that Crest Toothpaste is accepted 0:41 by the Council on Dental Therapeutics 0:43 of the American Dental Association. 0:45 - Ten-hut! 0:51 MJ That's the way it happened, 0:52 back when I was at school. 0:53 My side had 46% fewer cavities with Crest. 0:55

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