P&G: Crest Toothpaste, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (train rumbling) 0:01 - Harold, where's the toothpaste? 0:02 - (clicks fingers) Toothpaste. 0:04 - Oh! 0:05 - Harriet, I'll borrow some. - That's not Crest! 0:08 Harold, how many cavities did the kids have last time? 0:10 - I only had one! 0:13 - Because we used what toothpaste? 0:15 - Crest, Harriet. 0:17 - And what does Crest have 0:18 that the others we tried don't have? 0:19 - Fluoride, dear. I'll get Crest. 0:21 - Middle of the night and you want Crest toothpaste? 0:24 Beat it! 0:27 - Oh, err, uh, do you have any Crest toothpaste? 0:29 - Oh, no! But I'll share this. 0:32 - Oh, I'm sorry, but it has to be Crest. 0:35 Crest has fluoride. It's terrific: helps reduce cavities. 0:37 - Really? 0:41 - Yes! It's been accepted by the- 0:42 Harriet Harold! 0:44 - American Dental Association. 0:45 All We want Crest! 0:48 (brakes squealing) 0:51 - Harriet! I found Crest! 0:53 Narrator The way Crest fights cavities, 0:55 no wonder people will go out of their way to get it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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